Supersapiens created a new market by introducing glucose monitoring to elite athletes. We helped to build this startup from its genesis. Named it, created a brand that could make continuous glucose monitoring (CGM) cool and designed their app that allows people to understand how their nutrition truly impacts their performance.
Phil came to Temple with the ask of creating a forward thinking brand vision.
As a pro cyclist with type 1 diabetes, he understood that the experience he had managing his blood sugar using glucose sensors could be a competitive advantage against other "healthy" riders who were blind to the inner workings of their metabolism.
Supersapiens: one with superior knowledge. The next evolution in sport performance.
The breakaway "S": the one ahead of the rest. The top of the winding road to victory.
