A brave, young, digital-native GQ. Welcome to the future of publishing.

GQ Turkey didn't want a superficial "digital transformation". They wanted to be native in every platform they're on. We've developed a digital identity system that allowed them to push the limits of how dynamic an established publisher like GQ can get. We've developed a scalable design system for them that allows them to produce highly-polished visuals with relative ease, and the new neutral color palette brings a breath of fresh air into the brand.

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Art Direction
Brand Identity
Brand Strategy
Logo Design
Presentation Design
Scaleable Design Systems
Social Media Management
Every iconic product was a shy, fragile idea at first.

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